Adidas is the German giant of sportswear and Europe’s largest sportswear manufacturer. Adidas are second in the world only to the US giants Nike in terms of annual revenue. Since they took over Reebok in 2005 they became a mix of British and German making them as much ours as the Royal Family.
As such, it is fitting that they should be the name behind the sports apparel of the London 2012 Olympics as official partners of the games, Team GB and the Paralympics. They will do their utmost to ensure that we get an adequate share of the medals.
There are few sporting arenas where the trademark three stripes have not been seen, lending a major helping hand to top performers in the fields of running, football, tennis, golf, cricket, basketball, track and field, lacrosse, rugby, gymnastics and skateboarding to mention but a few. In running they stand out as one of the finest fitness footwear manufacturers having many millions of miles of road running already clocked up. Adidas devote their full attention to motion mechanics, and the studies have helped to develop a range of running shoes not only tailored to the terrain, but the running style of the individual. The acquisition of Reebok covers the lifestyle fitness shoe range with the Easytone range which compliments the running trainers and high performance sports gear. Adidas are themselves no slouches when it comes to fashion footwear, being one of the major high street footwear brands for casual trainers.
Adidas are the sportswear brand behind the awesome Chelsea FC demonstrating every week what can be achieved when high quality players are given high quality boots. They also sponsor Liverpool. Their legacy is probably most felt from their development of the revolutionary Predator boot, which has been curling in free kicks with consummate ease since 1994. Coupled with an Adidas match ball, they perform at the highest level and Adidas have clearly stamped their mark on the modern game Vinnie Jones style
Naturally not content with the Predator, they have upped the ante with the F50i. It sounds like a fighter jet or Ferrari and performs just as well. It’s what Lionel Messi uses at the pinnacle of the game. Perfect for the modern game they come in pretty much any colour imaginable for that added bit of originality, and can be customised to a particular player’s style of football. Tailor made for each player.
From tailor made to TaylorMade, the group is well renowned in the sport of golf, providing some of the most comfortable footwear on the market.
For the path less trodden enter TERREX. The latest range for hikers to give the extra protection the more challenging environments demand. Lightweight, highly durable and exceptionally comfortable they are ideal for long treks and more active pursuits. ADIPRENE® cushioning for the heel, GORE-TEX for weatherproofing and a speed grip tread keep the hiker firmly on their feet and well protected from whatever the weather has in store.
On the tennis court they reign supreme with one of the best clay court shoes in the form of the CC Genius 2. It offers exceptional support, maximum agility and will last through many an abrasive slide and get you that all important extra yard of pace. On the hard surfaces the C.Y.D Reflex responds to shockwave and propels you forward to the next step in supreme comfort.
To get a foothold in the smart and casual footwear market, Rockport have been brought under the Adidas umbrella and have brought the group to the workplace and soiree. With Reebok, Rockport, and TaylorMade they demonstrate that for style and sport they are second to none, sorry, Nike.